Third Base is a clothing company based in Gatineau, Quebec. Being owners of a clothing company ourselves (Lokus Clothing), we understand the importance of a unique name and visual identity, to making waves in the saturated apparel industry. We liked the owner’s choice of Third Base for the name of the company, but he was lacking a solid graphic presentation.
Our solution was to use lion head imagery to evoke a feeling of power and confidence, paired with a street-style-graffiti script font, to bring in an element of sophistication.
Year2014ClientThird BaseServicesApparel Production, Light Branding